THESIS: Of everything AI makes cheap, the most valuable is learning.

We pay close attention to how AI is affecting agency ability to test, learn and scale success of campaigns. Each week, we post three top developments and update the index, across four dimensions:

Experimentation Capability
Ability to enable more or better experiments.

Learning Quality
Improvement to the quality of learning and decision-making.

Laboratory Reliability
Strengthening workflow reliability, measurement, attribution, and trust.

Market Traction
Concrete evidence of adoption by agency, clients and providers.

Posted every Thursday. Visit this page or enter your email below for updates.