Thursdai index.
Weekly tracking of how AI is evolving the AI operating model.
THESIS: Of everything AI makes cheap, the most valuable is learning.
We pay close attention to how AI is affecting agency ability to test, learn and scale success of campaigns. Each week, we post three top developments and update the index, across four dimensions:
Experimentation Capability
Ability to enable more or better experiments.
Learning Quality
Improvement to the quality of learning and decision-making.
Laboratory Reliability
Strengthening workflow reliability, measurement, attribution, and trust.
Market Traction
Concrete evidence of adoption by agency, clients and providers.
Posted every Thursday. Visit this page or enter your email below for updates.
AI Makes learning cheap, launching the Always On Strategist.
There’s an emerging role, we call the Always On Strategist. Since learning and action was expensive, it was rare. Now that learning is cheap and plentiful, there is a need for strategy to go from episodic to consistent.
Who gets the AI dividend?
Show me the {dividend}! This week, we dive into what happens when the agency gets more efficient. Who benefits and what does this mean for clients and campaigns.
Ad world’s AI opportunity: ambition.
This week, it’s all about Ambition. Organization’s adoption of AI has more to do with their ambition than their capabilities.
Ai sparks more ambitious campaigns.
This week, we focus on learning agendas and how leading agencies are focused on AI for growth and innovation. Not just efficiency.
AI is making creative strategy better.
This week, we focus on creative strategists and how AI is evolving their role and making them more critical throughout the life of a campaign.