Independent | Data Driven | Outcome Focused
The Modern Agency for Fast-Moving Brands.
The agency built from the ground up for the modern marketing, advertising and consumer world.
clients and work.
Our Capabilities.
Built to find and act on the signals that grow your business.
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Deep research to find Ideal Customer Profiles (ICP), leveraging custom research, data analytics and real-world testing and learning.
CLIENTS: EF, Revero, Giftly, Dragonscale
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Modern approach to media management, across all channels: social, performance, brand, out of home (OOH), influencer, demand side platform (DSP) and broadcast.
Clients: EF, Giftly, Virtuo
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Data analytics made massively useful. Full campaign performance, real time dashboards, always-on optimization. Use of advanced AI tools to rapidly respond to signals.
Clients: EF, Volley Automation, Giftly
Our process
Human-in-the-loop Media Speed
& results.
Deeply experienced advertising planners, buyers, and analysts, backed by massively powerful AI agents.
AI Agents for hands-on-keyboard execution. Experienced humans interpret, direct, make the calls and propel your business forward.
Clients benefit from experienced pros as their partners, and the benefit of the most modern technology available to get the best results.
61 Hawk Thesis
of everything AI has made cheap, the most valuable is learning.
AI is having a profound effect on every business, and advertising is hardly an exception. 61 Hawk is an agency built around OPTIMIZATION and DATA-DRIVEN GROWTH. We use AI to speed up and scale up the amount of testing we do, finding the biggest, best solutions for our clients.
See how our approach gets you to your goals faster, smarter and better.
About 61 Hawk.
It’s a car. The agency is named after a car: a 1961 Studebaker Hawk the founder owns. We named it after the car mostly because it sounded cool and the domain was available. But we also hope we share a bit of Studebaker swagger. They made incredibly stylish, fiercely powerful cars. They weren’t one of the Big Carmakers. They were challengers and they built cars the way they wanted, including embracing technology way before their competition.
We are a group of deeply experienced marketing and advertising professionals with decades of agency experience, working with top brands. Our goal is to take that experience, mix it with a dedication to building on top of the latest technology to help our clients win.
We do media planning and buying, consumer insights, campaign management and data-driven marketing. We focus on outcomes and have robust reporting on everything we do.
Enough about us. Let’s talk about you.
More questions? Check the FAQs.
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61 Hawk is a full-service, data-driven marketing and advertising agency based in San Francisco. We offer brand strategy, integrated media planning and buying, creative development and production, campaign reporting and optimization, market research, and strategic consulting. Clients can engage us for an individual project or assemble an integrated team across branding, media, creative, data, and consulting.
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We work with ambitious organizations at different stages of growth—from pre-seed and Series A startups building market traction to established brands pursuing greater reach and resonance. Our flexible model is especially useful for companies that need senior marketing expertise, a faster go-to-market process, or additional support for an internal team. Every engagement is shaped around the client’s objectives, timing, and budget.
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Integrated media means connecting audience strategy, messaging, creative, channels, data, and campaign optimization within one coordinated plan. Rather than treating media as a separate buying function, 61 Hawk considers how every element works together to move an audience from awareness to action. Our team manages the process from go-to-market strategy and negotiation through hands-on campaign management, testing, reporting, and growth.
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Our Human-in-the-loop process combines AI-enabled speed and analysis with the judgment of experienced strategists, media specialists, and creative professionals. AI helps us research markets, develop and test multiple ideas, analyze campaign signals, and identify promising opportunities more quickly. Our people interpret the results, refine the strategy, safeguard brand quality, and make recommendations—while the client retains final approval over advertising and media placement.
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Traditional agency processes can require large budgets, long timelines, and major decisions based on limited evidence. As an independent, AI-driven agency in San Francisco, 61 Hawk takes a faster, data-driven test-and-learn approach. We clarify the brand, express it through creative and integrated media, measure how the market responds, and invest behind the ideas that earn attention and belief. This helps clients reach the market with greater speed, confidence, and flexibility.
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Yes. 61 Hawk can provide embedded or fractional marketing support, ranging from senior strategic leadership to hands-on execution. This gives startups access to experienced branding, creative, integrated media, production, and data specialists without requiring them to build every capability internally.
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Yes. 61 Hawk helps startups develop ideal customer profiles, value propositions, brand platforms, market maps, and message matrices. We can then translate that strategy into creative assets and paid media campaigns, including channel planning, media buying, hands-on management, testing, reporting, and ongoing optimization.
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A startup should look for an agency that understands speed, limited resources, evolving audiences, and the need to learn before making large investments. The right startup marketing agency should connect brand strategy, creative development, integrated media, testing, and reporting—then turn the resulting data into clear decisions about what to improve or scale.
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Absolutely. The car runs like a dream. If you are in the Bay Area and want to cruise in a beautiful old car and talk advertising, let us know.