Independent | Data Driven | Outcome Focused
The Modern Agency for Fast-Moving Brands.
The agency built from the ground up for the modern marketing, advertising and consumer world.
clients and work.
Our Capabilities.
Built to find and act on the signals that grow your business.
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Deep research to find Ideal Customer Profiles (ICP), leveraging custom research, data analytics and real-world testing and learning.
CLIENTS: EF, Revero, Giftly, Dragonscale
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Modern approach to media management, across all channels: social, performance, brand, out of home (OOH), influencer, demand side platform (DSP) and broadcast.
Clients: EF, Giftly, Virtue
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Data analytics made massively useful. Full campaign performance, real time dashboards, always-on optimization. Use of advanced AI tools to rapidly respond to signals.
Clients: EF, Trolley Automation, Giftly
Our different approach
Human-in-the-loop Media Speed
& results.
Deeply experienced advertising planners, buyers, and analysts, backed by massively powerful AI agents.
AI Agents for hands-on-keyboard execution. Experienced humans interpret, direct, make the calls and propel your business forward.
Read more about our philosophy and underlying approach: The Composer and the DJ.
About 61 Hawk.
It’s a car. The agency is named after a car: a 1961 Studebaker Hawk the founder owns. We named it after the car mostly because it sounded cool and the domain was available. But we also hope we share a bit of Studebaker swagger. They made incredibly stylish, fiercely powerful cars. They weren’t one of the Big Carmakers. They were challengers and they built cars the way they wanted, including embracing technology way before their competition.
We are a group of deeply experienced marketing and advertising professionals with decades of agency experience, working with top brands. Our goal is to take that experience, mix it with a dedication to building on top of the latest technology to help our clients win.
We do media planning and buying, consumer insights, campaign management and data-driven marketing. We focus on outcomes and have robust reporting on everything we do.
