from concept to classroom.
Go to market for edtech innovators.
61 Hawk helps EdTech brands move with confidence through a unique blend of educator intelligence and go-to-market precision.
Our Education Practice connects real insights from classrooms with proven growth systems — so you can validate faster, scale smarter, and build real traction in the education market.
Purpose built for edtech growth.
Go to market practice created for edtech.
EdTech can’t be marketed like other brands. Our approach is built from experience with clients and schools, getting you exactly what you need to grow in the education market.
Education decisions rarely sit with one audience. We design campaigns that reach educators, administrators, parents, and students. By aligning the full ecosystem, we reduce friction in the buying process and accelerate adoption across every stakeholder group.
Our Educator Panel connects brands directly with the people who matter most: teachers and administrators in real classrooms. We gather structured insights, test positioning, and pressure-test ideas before they scale. The result? Messaging grounded in lived experience — not assumptions — so your strategy resonates from day one.
We build integrated campaigns that connect online and offline channels across the full funnel. From awareness to conversion to retention, every touchpoint works together. Paid media, creative, partnerships, and activation operate as one system — designed to drive measurable traction, not isolated impressions.
We partner with respected education influencers who already have the trust of teachers and administrators. From product integrations to authentic storytelling, we help brands show up naturally inside educator feeds. It’s influence with intention — driving awareness, engagement, and conversion without sacrificing credibility.
We embed brands inside trusted educator communities. Through partnerships, conversations, and value-driven engagement, we build credibility before campaigns ever launch. Instead of shouting at the market, we earn attention inside it — turning organizations and networks into advocates who introduce your brand the right way.
Data fuels everything we do. We model audiences, track performance, and uncover insights that sharpen strategy and unlock bigger ideas. Our analytics practice doesn’t just report results — it guides investment, optimizes spend, and continuously improves performance across every campaign and channel.
Hawkeye: our iterative approach to big ideas
61 Hawk was built to solve the “Big Reveal” problem in advertising — where brands spend months and millions on one big idea, then hope it works.
Our Hawkeye approach flips that model.
We start small — with core insights and focused tests — and build up to big ideas through rapid, data-driven learning.
It’s strategy in motion: every experiment builds proof, every insight fuels scale.
The result? Faster traction, higher efficiency, and the confidence to truly disrupt the market.
Our Services: complete, integrated, built for growth
Strategic position
Our senior strategists uncover market-moving insights and turn them into action through the Hawkeye process. Small tests scale to big wins quickly, creating measurable value and momentum.
consumer research | branding | positioning | competitive review | campaign strategy
Creative services
Our award-winning creative team works hand-in-hand with strategy, using a blend of human imagination and AI-powered iteration to produce, test, and evolve concepts that connect emotionally and perform in-market.
design | advertising | social | content | video | AI-powered production
Go to
market
Our media and analytics experts plan, buy, and optimize across every channel — using deep data and advanced AI tools to pinpoint your ideal audiences, identify what’s working, and scale success fast.
media | comms planning | activation | analytics | reporting
Experience matters. And we have a lot.
We’ve worked with massive companies and ambitious brands. With every project built around your timing, budget and needs.
Why 61 hawk for edtech brands
Built for EdTech: Deep understanding of how education brands grow — from startup launch to scaled adoption.
Educator Intelligence: Real voices from classrooms keep strategy grounded and relevant.
Proven GTM System: Iterative, data-driven process that moves from insight to execution fast.
Award-Winning Creative: Ideas that perform and inspire.
Results That Scale: From early validation to nationwide traction.
You built it.
Let us build
demand for it.
Fill out the form below and let’s talk about making your brand famous.