Fast traction for the future of learning.
Data-driven strategy, grounded in classroom reality.
The education market is shifting fast — tighter budgets, faster adoption cycles, and higher expectations for real impact.
61 Hawk helps EdTech brands move with confidence through a unique blend of educator intelligence and go-to-market precision.
Our Education Practice connects real insights from classrooms with proven growth systems — so you can validate faster, scale smarter, and build real traction in the education market.
Educator Panel: the heart of the practice.
At the core of our work is the Educator Panel — a group of active teachers, school social workers, and administrators who bring first-hand perspectives from real classrooms.
Through this panel, we gather ongoing insights about what’s actually happening in schools: how teachers adopt new tools, how districts make decisions, and what drives engagement.
These insights inform every part of your strategy — from messaging and product positioning to go-to-market planning and campaign testing — ensuring that your efforts resonate with real educators, not just assumptions.
Hawkeye: our iterative approach to big ideas
61 Hawk was built to solve the “Big Reveal” problem in advertising — where brands spend months and millions on one big idea, then hope it works.
Our Hawkeye approach flips that model.
We start small — with core insights and focused tests — and build up to big ideas through rapid, data-driven learning.
It’s strategy in motion: every experiment builds proof, every insight fuels scale.
The result? Faster traction, higher efficiency, and the confidence to truly disrupt the market.
Our Services: complete, integrated, built for growth
Strategic position
Our senior strategists uncover market-moving insights and turn them into action through the Hawkeye process. Small tests scale to big wins quickly, creating measurable value and momentum.
consumer research | branding | positioning | competitive review | campaign strategy
Creative services
Our award-winning creative team works hand-in-hand with strategy, using a blend of human imagination and AI-powered iteration to produce, test, and evolve concepts that connect emotionally and perform in-market.
design | advertising | social | content | video | AI-powered production
Go to
market
Our media and analytics experts plan, buy, and optimize across every channel — using deep data and advanced AI tools to pinpoint your ideal audiences, identify what’s working, and scale success fast.
media | comms planning | activation | analytics | reporting
Experience matters. And we have a lot.
We’ve worked with massive companies and ambitious brands. With every project built around your timing, budget and needs.
Why 61 hawk for edtech brands
Built for EdTech: Deep understanding of how education brands grow — from startup launch to scaled adoption.
Educator Intelligence: Real voices from classrooms keep strategy grounded and relevant.
Proven GTM System: Iterative, data-driven process that moves from insight to execution fast.
Award-Winning Creative: Ideas that perform and inspire.
Results That Scale: From early validation to nationwide traction.
You built it.
Let us build
demand for it.
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