https://www.61hawk.com/thethings daily 0.75 2024-10-15 https://www.61hawk.com/thethings/art monthly 0.5 2024-10-09 https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/1728338873187-08EWOE485PT4QZFB06QY/art+can+solve+business+problems.jpg The Things - #1: Art can solve business problems. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.61hawk.com/thethings/mmm monthly 0.5 2024-10-09 https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/1728339133686-5GK71H7UMFLW0WDN9ZSH/MMM.jpg The Things - #2: Ads need to be meaningful, memorable and motivating. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.61hawk.com/thethings/blog-post-title-two-mfaza monthly 0.5 2024-10-09 https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/1728487784444-GXYXJ0IVWHOBCLH79PY6/creativeBrief.jpg The Things - #3: Strategists only focus on the brief. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.61hawk.com/thethings/blog-post-title-one-9863n monthly 0.5 2024-10-09 https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/1728487809727-4ND4B1CE1TW04GK5ALIV/roadmap.jpg The Things - #4: Media plans are journeys. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.61hawk.com/thursdai daily 0.75 2026-09-10 https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/1785960263348-TGT9C53DMQWX0OSLM05D/image-asset.jpeg https://www.61hawk.com/thursdai/aicreativestrategy-gtfww-h7zwz-8c6wl monthly 0.5 2026-09-10 https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/4e25953b-f167-4638-870c-61ac2ccffc8e/RPA.jpeg Thursdai - Who gets the AI dividend? - Agency RPA uses AI to move people upstream to “causality”. https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/61c818b7-8684-43ca-b243-10529dc46d8a/Magnite-Data-Center-Singapore-Ad-Platform.png Thursdai - Who gets the AI dividend? - Magnite and Amnet use AI to automate CTV campaign, cutting setup time by 70% Amnet, Magnet and an unnamed auto brand pioneered AI agents to set up and launch a CTV campaign. They are reporting not only that it worked, but the process worked 70% faster than traditional methods. If nothing else, this gives us a data point into the size of the AI Dividend and maybe even its value. It’s not hard to take that number, get a total number of hours and an hourly rate to get the financial benefit of using AI. Which then lets you ask: where did that money go? Ambition Agencies would use it to do more. https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/1d963814-a7da-4dc5-8003-fb2331f0a6b4/operative_logo.jpeg Thursdai - Who gets the AI dividend? - Media platform Operative launches agentic platform. This one is not agency side, but sell side. Operative is the platform for a number of big publishers and they rolled out a new version that goes big on agents. The thing I like about this is the inclusion of “audit trails”. As efficiency improves, we expect more tests. Maintaining the reliability of those tests is critical. The idea of audits should let humans feel better about the actions and moves the agents are making. https://www.61hawk.com/thursdai/aicreativestrategy-gtfww-h7zwz monthly 0.5 2026-09-10 https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/057f0dc6-be78-49d8-9b30-a389f44b14d6/mqdefault.jpg Thursdai - Ad world’s AI opportunity: ambition. - Site builder Webflow introduces platform where marketers and agents collaborate https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/885118d5-3140-4bfa-8a93-5c6055329701/auxia.jpeg Thursdai - Ad world’s AI opportunity: ambition. - Auxin promises marketing playbooks you build, agents run and then you approve. Auxia is rolling out something close to a learning system, where AI not only helps people build and run marketing campaign workflows, but also run experiments. They promise you get to approve every step, but those steps seem to be getting faster and more complex. Specifically (and what gets us into Expansion territory) is the notion of COMPOUNDED KNOWLEDGE. All actions and results are fed back into the system creating an institutional memory that promises to pick up the pace of development. https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/21ff19a9-3266-483c-8268-2a061ed1e3a4/columbia.png Thursdai - Ad world’s AI opportunity: ambition. - Slow down, buddy: Columbia warns about AI-looking ads. Not AI ads. Columbia is issuing a clear warning to the Replacement agencies, excited about cranking out more ads with AI. They did a massive study and found that AI ads could generate clicks, but ONLY if the ads didn’t look like AI. Consumers are getting increasingly savvy about creative (or at least skeptical). This is a clear example of how AI generated creative ends up taxing your results. https://www.61hawk.com/thursdai/aicreativestrategy-gtfww monthly 0.5 2026-09-03 https://www.61hawk.com/thursdai/aicreativestrategy monthly 0.5 2026-08-27 https://www.61hawk.com/thursdai/aidiscipline monthly 0.5 2026-08-20 https://www.61hawk.com/thursdai/operatingmodel monthly 0.5 2026-08-20 https://www.61hawk.com/home daily 0.75 2025-04-08 https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/5ba4829e-7b13-403e-b4a3-db24e0cf5ae7/1.png https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/574539c8-cff7-44f0-9066-6c02ea40d6d9/2.png https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/bef1957a-cb99-4f28-8a5f-2af010dcf643/3.png https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/79b00df0-61ce-408e-9551-c0486a0afd25/logo+block3.png https://www.61hawk.com/contact daily 0.75 2025-02-15 https://www.61hawk.com/about daily 0.75 2025-02-27 https://www.61hawk.com/project-cabe daily 0.75 2024-04-07 https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/9b8eeae6-d5b9-41f4-af57-f75715dfad87/logo2.png https://www.61hawk.com/pitch-perfection daily 0.75 2024-04-23 https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/f2b579fb-f623-4271-aee4-8319c95f84d1/Testimonial+2.jpg https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/1713391550663-BWJC4Y2KQ5BM1E9I4EPE/image-asset.jpeg https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/1713391577572-VNSXLKEW8C7NE1R5C6V7/image-asset.jpeg https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/1713391604879-900I37R7A51ANX56YJPW/image-asset.jpeg https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/4025f194-b942-428b-9c27-2d896e7f8d94/Testimonial+1.jpg https://www.61hawk.com/sf-reccos daily 0.75 2025-02-13 https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/2c6f431c-e9ac-4004-a43c-b972dc740b23/harlan.jpeg San Francisco Recommendations: Food | Cocktails | Activities | Fun https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/dac90f7f-904c-43f2-a406-4627def83844/bix.jpeg San Francisco Recommendations: Food | Cocktails | Activities | Fun https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/ab2263bc-1c72-4ede-8703-0543f13d0bda/toy+soldier.jpeg San Francisco Recommendations: Food | Cocktails | Activities | Fun https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/dbfbf3b8-6d37-48f7-9759-c64321067c57/local+edition.jpeg San Francisco Recommendations: Food | Cocktails | Activities | Fun https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/5398e136-7635-4d0b-8b63-428c8b9ac14c/circa+1905.jpeg San Francisco Recommendations: Food | Cocktails | Activities | Fun https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/a59ffa5a-fafd-41a4-8b00-517530c36c93/15+romolo.jpeg San Francisco Recommendations: Food | Cocktails | Activities | Fun https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/5cdea5c4-7eb9-4fba-9ecb-105095daa44d/oracle.jpeg San Francisco Recommendations: Food | Cocktails | Activities | Fun https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/adad5d81-0c5e-4989-8c5d-70bc694795d9/salesforce-park-events.jpg San Francisco Recommendations: Food | Cocktails | Activities | Fun https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/63e035bb-d439-4aa1-8046-b1431b8350d5/Hayes-Valley.jpg San Francisco Recommendations: Food | Cocktails | Activities | Fun https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/0e68f3e9-ed84-4617-8239-aca9a1ebe408/als2.jpeg San Francisco Recommendations: Food | Cocktails | Activities | Fun https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/cd62629c-4f8b-43e8-a220-56698c92bda2/UN+plaza.png San Francisco Recommendations: Food | Cocktails | Activities | Fun https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/e6635741-addb-4127-9765-2febc37d496d/mission-workshop-headquarters-tour-and-shop-visit7.jpg San Francisco Recommendations: Food | Cocktails | Activities | Fun https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/8e885bc1-c007-4874-8df7-f6ebe880e69e/Randall-Museum-Animals.jpg San Francisco Recommendations: Food | Cocktails | Activities | Fun https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/07853aa8-34a4-4f55-b25c-c72f2add42c9/Helen-Diller-I.jpg San Francisco Recommendations: Food | Cocktails | Activities | Fun https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/dfd7ee0a-4ef7-4d88-99bf-eca0dd2aff7c/826-valencia-pirate-supply.jpg San Francisco Recommendations: Food | Cocktails | Activities | Fun https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/dfd7ee0a-4ef7-4d88-99bf-eca0dd2aff7c/826-valencia-pirate-supply.jpg San Francisco Recommendations: Food | Cocktails | Activities | Fun https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/223bdcd1-9a3e-4dc6-a597-33e1846f51fa/woodline.jpeg San Francisco Recommendations: Food | Cocktails | Activities | Fun https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/2de8798d-8949-4cc5-abdc-528b57c5caf8/clarion.jpeg San Francisco Recommendations: Food | Cocktails | Activities | Fun https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/2a4a1c48-cf9b-4558-93d8-331774a08896/Coit_Tower_2021.jpg San Francisco Recommendations: Food | Cocktails | Activities | Fun https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/6269e779-4c74-41b1-89f1-1ad5cba709df/San_Francisco_City_Hall_2.JPG San Francisco Recommendations: Food | Cocktails | Activities | Fun https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/5ed759ce-fdb7-46f0-83aa-5018c2b0d36c/Glen_Canyon_Park_S_from_lookout.jpg San Francisco Recommendations: Food | Cocktails | Activities | Fun https://www.61hawk.com/test_home daily 0.75 2024-08-27 https://www.61hawk.com/agencies daily 0.75 2024-09-26 https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/1727124813091-3YLOE8TB05MI92XEJYWY/image-asset.jpeg Agency Change Change Agents https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/1727124846778-JP0PBLVK3RLZHVKEGF6Y/unsplash-image-OQMZwNd3ThU.jpg Agency Change Change Agents https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/1727124911827-XHYVPUWHR9KN1O1WUE5J/unsplash-image-ZSPBhokqDMc.jpg Agency Change Change Agents https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/1727125024320-DCDSDSABH7MTHAPV6B33/unsplash-image-WetGvQxnbYY.jpg Agency Change Change Agents https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/1727111342208-BIX9EFI7Q2S2LOY3CLA9/unsplash-image-FSFfEQkd1sc.jpg https://www.61hawk.com/resources daily 0.75 2025-02-18 https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/d0c110df-01b7-4681-9008-87bb30e8a74b/Screenshot+2024-11-18+at+1.46.13%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/d132da62-79e0-4a30-be7d-f7a9b769024c/Screenshot+2024-11-18+at+1.46.20%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/4de5d9a1-3da9-447b-9165-346704ce0144/Screenshot+2024-11-18+at+1.46.31%E2%80%AFPM.png https://www.61hawk.com/gettomarket daily 0.75 2025-04-07 https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/90c4dab7-ab25-46e5-980e-70d77c871550/LiveLonger_mockup2.png https://www.61hawk.com/services daily 0.75 2025-02-15 https://www.61hawk.com/gstein daily 0.75 2025-02-07 https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/ca52d2ea-ff24-4f1f-9d29-494c9e46c4be/gary%282%29.png https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/b0fff05f-4fc7-4f6e-90d4-647a6c3cac13/jared.jpeg https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/9ff5ac44-e746-41d2-a0b8-c29e72006a68/tim.jpeg https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/1a023ed5-e5bb-4b5f-9130-87f5b116de26/sam.jpeg https://www.61hawk.com/news daily 0.75 2025-04-06 https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/0f7d66f7-7e1b-4880-9b72-64b0777eb9d5/gtm.png https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/05d48406-d0e9-43fe-9671-1abf44f44240/mikem%28t2%29.png https://www.61hawk.com/home2 daily 0.75 2026-04-21 https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/8679264d-6f75-41aa-917b-e013534081c6/rocket.png https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/27ff7f73-356d-4da6-b6f9-72dadae6d5a2/seven+signs.png https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/8be851fb-6383-4ada-a21e-7220154c394e/1.png https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/a952db33-83a1-43a4-abc5-c93a8842d6ce/3.png https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/57c5ea90-8a56-4800-bd1b-ad2280b3540b/2.png https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/5aa0fee7-de7f-4f7f-8b81-910e43e075b8/4.png https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/b4dd57bd-d03f-43a7-ad5e-cebc4b2954f2/casey.png https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/64055ac1-db79-466b-9573-13be5f70f265/spring.png https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/efabcc05-35c7-4690-b157-89a7ace7605e/logo+block.png https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/62468a03-0981-4b49-8011-f25b33ec087f/team.png https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/83c771d3-5c92-45bc-baf8-78d3874ad1b8/contact.png https://www.61hawk.com/meetup daily 0.75 2025-04-12 https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/a96a9158-8828-4df2-bb5c-60f010064b42/robot.png https://www.61hawk.com/privacy daily 0.75 2025-05-13 https://www.61hawk.com/home2-1 daily 0.75 2025-09-12 https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/27ff7f73-356d-4da6-b6f9-72dadae6d5a2/seven+signs.png https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/b4dd57bd-d03f-43a7-ad5e-cebc4b2954f2/casey.png https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/64055ac1-db79-466b-9573-13be5f70f265/spring.png https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/88fbc4d4-c4de-41ba-b554-23df96db8f21/racecar.png https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/d97d77a4-049a-494f-94e9-709d1857380c/toolkit.png https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/5f577a09-d29f-47f8-983b-3b96619758f5/rocketship.png https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/efabcc05-35c7-4690-b157-89a7ace7605e/logo+block.png https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/62468a03-0981-4b49-8011-f25b33ec087f/team.png https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/83c771d3-5c92-45bc-baf8-78d3874ad1b8/contact.png https://www.61hawk.com/edtech-growth daily 0.75 2026-02-22 https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/9ed36d15-1ddd-4ade-8465-86f2be1d4b1b/360.png https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/993a8311-6b0a-4681-bf64-afb5099671d2/panel.png https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/ae4408d1-4ddd-4582-be41-c98b508a6fc6/community.png https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/4245fe75-370a-4b8e-8c50-1559c28564fa/data.png https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/facf8bb4-8367-440b-90aa-216c4f5d3edf/integrated.png https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/372452d6-c8ca-4cb8-820c-cd9e945d5b68/influecer.png https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/64055ac1-db79-466b-9573-13be5f70f265/spring.png https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/88fbc4d4-c4de-41ba-b554-23df96db8f21/racecar.png https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/d97d77a4-049a-494f-94e9-709d1857380c/toolkit.png https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/5f577a09-d29f-47f8-983b-3b96619758f5/rocketship.png https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/c959b0fe-6aa1-4097-aafc-210b0e44adfc/logo+block%28edu%29.png https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/62468a03-0981-4b49-8011-f25b33ec087f/team.png https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/83c771d3-5c92-45bc-baf8-78d3874ad1b8/contact.png https://www.61hawk.com/jobs daily 0.75 2026-01-07 https://www.61hawk.com/61hawk daily 1.0 2026-07-31 https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/f2078bf4-766b-44c2-b903-31a01bb0ca6c/EF_Card.png https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/8dccf432-b6e4-48b1-b8d5-e6f329d13a41/logo_card.png https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/a527df2e-0bea-4e4a-9a6e-587bfc104cac/virtuo_card.png https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/91396f2d-f022-4bbe-9b43-4dd68591039f/process.png https://images.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/ab5e056c-5f57-4a8e-8eff-f230050166a0/Hawk_card.png https://video.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/bf3e8ee0-467a-4ca7-bd3c-52f370a5fdb2/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/65fdd74e17cac17ba06f16c2/bf3e8ee0-467a-4ca7-bd3c-52f370a5fdb2/thumbnail 61hawk 61 Hawk works with ambitious startups and global brands to achieve marketing goals. Independent, data-driven and built for the way consumers think, act and buy.